
Become an
Alfa Forni Partner
The premium pizza oven your customers are looking for.
A real opportunity for your business.
At Alfa, we believe that a retail store is much more than a place to buy—it’s where customers live an experience. That’s why we are building a network of qualified resellers who can communicate the true value of a premium pizza oven: designed to last, to impress, and to spark a passion for outdoor cooking.
In recent years, our brand has become a global benchmark for high-end outdoor pizza ovens.
Our goal is clear: win over new enthusiasts and guide more and more customers towards a superior cooking experience.

An Alfa oven is the upgrade every customer is looking for.
By choosing Alfa, you’re not just selling a product, you’re offering a whole new cooking and lifestyle experience.
Why become an Alfa reseller?
- Industry leader in pizza ovens: over 10,000 ovens sold every year
- A solid, recognized brand: 50 years of innovation, quality, and Italian design
- Marketing that drives leads: thousands of daily website visitors and targeted digital campaigns to drive traffic to your store
- A global network: Alfa is present in over 70 countries with a growing community of partners
- Dedicated support: training, assistance, marketing materials, and display & sales consulting
What we look for in our partners
- Professionalism in the appliance, outdoor, or outdoor design sectors
- A strong focus on customer satisfaction and the overall experience
- Commitment to upholding our standards in quality and presentation